Buy Home Appliances Online India | Vasanth & Co

Job Summary:

Vasanth & Co is looking for a skilled Digital Marketing & SEO Specialist to enhance our online presence, drive traffic, and improve search rankings. The ideal candidate will be responsible for planning and executing digital marketing strategies, optimizing website content, and managing SEO campaigns to increase brand visibility and customer engagement.

Responsibilities:

SEO & Website Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies.

• Optimize website structure, content, and meta tags to improve search engine rankings.

• Perform technical SEO audits and recommend improvements.

• Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.).

Content & Social Media Marketing:

• Develop and execute content strategies for blogs, product descriptions, and social media.

• Manage company social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube).

• Optimize content for search engines and user engagement.

• Coordinate with designers and content writers for compelling marketing campaigns.

Paid Advertising (PPC) & Email Marketing:

• Plan and run Google Ads, Facebook Ads, and Instagram Ads to generate leads.

• Optimize ad campaigns to improve ROI and conversions.

• Create and manage email marketing campaigns for promotions and customer engagement.

E-commerce & Local SEO:

• Optimize product listings and descriptions for Vasanth & Co’s e-commerce website.

• Implement Google My Business (GMB) strategies to improve local search rankings.

• Track and improve online reviews and ratings.

Requirements:

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

• 2+ years of experience in SEO and digital marketing.

• Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.).

• Experience in managing Google Ads, Facebook Ads, and PPC campaigns.

• Strong knowledge of social media marketing and email marketing tools.

• Familiarity with WordPress, Shopify, or Magento (optional but preferred).

• Basic knowledge of HTML, CSS, and website structure for SEO optimization.

• Excellent analytical and problem-solving skills.

Preferred Skills:

• Experience in the retail or electronics industry is a plus.

• Understanding of customer behavior and e-commerce strategies.

• Strong communication and teamwork skills.